Alignment Article by Ted Curtin

Does Your Brand Fall Short?

Think of a time when you were disappointed as a child. Funny, but those memories are just hard to lose. Most likely it was simply a matter of expectations not being met and whether it was a big deal or not, the fact is, You Remember! It's easy to make brand promises, but when your brand fails to deliver on its value proposition, you risk a potentially brand-killing problem...
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Do You Convert?

Sure, search engine ranking is important and steadily increasing traffic is great, but all the eyballs and click-throughs don't mean anything if you can't convert your web traffic into leads, sales, or other online goals.
4 Key Steps To Online Traffic Conversion:
  - Use a clear and concise layout for easier navigation
  - Create a powerful Lead-Generating magnet (a Freebie!)
  - Make sure your opt-in form is simple and above the fold
  - Develop the relationship with follow-up marketing

Lifetime Value Inflation

LTV Inflation - The Social Factor

For some time now, Marketers have been aware of the importance of Lifetime Value - The potential revenue generated not just from one purchase or transaction, but the cumulative impact of that client's purchases throughout their lifecycle as a customer. It's a key driving force behind customer retention and client loyalty programs but with the advent and explosion of social media, Lifetime Value takes on an entirely more significant role.

Ted Curtin Ironman

Set Goals... Set 'em High!

Have you've ever dreamed Really BIG? Does stepping way outside your comfort zone scare you? Have you ever wondered just how far you could push yourself? This was supposed to be a story about a goal, but in the end, it's really all about the journey. Come on in and read about My Ironman Journey. It may very well inspire you on a journey of your own. (opens as a PDF File)


Glad You're Here!

Ted CurtinWelcome to, essentially a collection of thoughts and ideas, information and helpful tips that you'll find interesting if you're involved in Strategic Planning and Brand Management, Experiential Marketing, Customer Acquisition and Retention, Communications and Public Relations, New Business Development and Social Media Marketing and Engagement.

You'll also find it interesting if you're the creative type - one who loves innovation and is never satisfied with status quo. Maybe you're adventurous and always looking for what's next, what's out there, and how we can find new solutions to existing problems. Either way, I hope you'll find a lot of useful information here - not just about marketing, but about the adventurous and inquisitive spirit that drives innovative leaders towards great discoveries and into uncharted waters.

But don't worry, this website isn't all business! For the adventurer, explorer, creator and connoisseur, you'll find just as much here about the many adventures I've stumbled upon (planned or unplanned), cuisine I'm constantly in search of - or creating myself - and the people I've met and lessons I've learned along the way.  My journey has taken me from coast to coast, to the high peaks of Alaska's Mount McKinley in Denali National Park to the Costa Rican rain forest, from islands in the Pacific to islands in the Mediterranean, from the Canadian Rockies to Caribbean beaches and so many wonderful places in between.

Please dive in, explore, and by all means, share. That's what makes a great website. You can connect with me on LinkedIn, @TedCurtin on Twitter, and by good old fashion e-mail!


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  • Your QR Code is Hurting Your Brand
  • Is that a Brand in your pocket?
  • Are You More Than Just a Cute Picture? A Brand Without a Purpose is Just a Logo
  • Your Customers Are Mobile - Why Isn't Your Brand?
  • View "Marketing Insights" Blog Here
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